At Nikyu, we sell honest, affordable, and high protein pet food designed for owners who want quality without overpaying. Our recipes focus on high meat content, simple ingredients, and great value, giving your pets the nutrition they need without unnecessary fillers or fancy markups. We make feeding your pets easy, tasty, and wallet-friendly.

Three things: sourcing, pricing, and transparency. Most pet food sold in Singapore goes through multiple distributors before reaching retail stores. Each layer adds 20-40% markup. We source directly from New Zealand manufacturers and ship directly to you, cutting out those middlemen. This means you're paying for nutrition, not distribution costs. Plus, our ingredient lists are completely transparent – no mysterious "by-products" or unnamed animal fats.

This is a common misconception. Quality kibble is excellent nutrition. The issue isn't kibble itself – it's BAD kibble. The difference is like comparing instant ramen to home-cooked meals. Both are food, but the nutrition is worlds apart. We believe that high-quality kibble with named meat proteins, whole food ingredients, and no fillers is nutritionally balanced, convenient, and cost-effective. You don't need fresh food or raw diets to be a good pet parent.

We source premium, sustainably harvested New Zealand ingredients, renowned for their superior nutrition and world-class quality. By carefully selecting meats, fish, and natural supplements, we ensure every product supports pets' health and well-being. Strict quality control throughout sourcing upholds the highest standards of safety and nutrition.

We're plan to launch in 6-8 months time! We're currently building our community through social media and education. Join our waitlist to be among the first to access our products at special founding member pricing.

Please join our telegram group where we will share more updates and also hang out!
Nikyu Pet SG Community